I write, edit, and curate content that engages audiences, builds brand image, and bolsters search engine visibility. Over eight years of experience in online publishing in the retail, educational, and financial industries has made me a versatile writer with an adaptable voice and keen awareness of in-house style guides. Specialties include educational content, B2C copywriting, and fashion/design product copy. I’m a tech-savvy editor who’s crafty with content management platforms.
Corta Madera, CA — July 2016-Present
Edited and proofread product and romance copy for the Fall Interiors and Modern source books.
Worked closely with print production team to ensure quality and consistency of layout and design.
Edited thousands of product descriptions to create consistency with updated style guide.
Performed rigorous fact checking to guarantee accuracy of copy for an extensive product line.
Remote — 2015-2016
Write descriptive product copy for Target.com furniture, housewares, and apparel.
Communicate product look and feel in a witty, breezy voice while creating a fact-to-benefit bridge.
Use conversational, SEO-friendly language and easy-to-scan sentences.
Published 1,500+ product descriptions and counting.
Remote — 2013-2015
Wrote and edited descriptive copy and supplementary materials for over a thousand online lessons and courses with a focus on student engagement, SEO value, and style consistency.
Curated content and wrote/edited descriptive copy for thousands of lessons, courses, and playlists.
Developed an in-house style guide and trained copywriter hires on best practices.
Provided constructive feedback to teachers adapting content for the Curious platform.
Petaluma, CA — 2012-2014
Developed and curated all website and email content for TheEnergyReport.com, an energy investment publication.
Finalized over 500 feature-length articles and interviews for publication, meeting strict daily deadlines.
Wrote quarterly articles on investment trends in various energy sectors.
- Twice promoted from editorial assistant to associate editor to editor.
Associate Editor, Streetwise Reports
Petaluma, CA — 2011-2012
Managed and copy edited website and email content for TheEnergyReport.com and TheGoldReport.com.
Developed efficient company practices for finalizing and publishing content.
Developed syndication relationships with writers in related fields.
- Trained two new editorial staff members.
Editorial Assistant, Streetwise Reports
Petaluma, CA — 2010-2011
Oversaw and executed a daily publication schedule for website and e-newsletter content for TheEnergyReport.com and TheGoldReport.com.
Learned the nuances of a specialized CMS.
Mastered use of email campaign managers such as iContact and Delivra.
- Used best practices for SEO and headline writing to increase readership.
Communications Assistant, Children’s Council of San Francisco
San Francisco, CA — 2007-2009
Managed and created website and print content to further CCSF's mission to improve access to child care.
Wrote and edited articles for CCSF print newsletters and blog.
Created and edited design and layout for internal newsletter.
- Oversaw, tested, and proofread a complete website redesign.
Good Ol’ Girls Professional Networking Organization
San Francisco, CA — 2012-2014
Served on the board of directors as Online Strategies Director.
San Francisco State University
San Francisco, CA — 2002-2007
Graduated Magna Cum Laude with dual Bachelor of Arts degrees in English literature and French language.
Developmental, structural, and stylistic editing, incorporating input from authors, consultants, and reviewers
Copy editing for grammar, style, punctuation, and other mechanics
Production editing, coordinating with designers in mock-up stages
Educational design and interactive, multimedia content development
Curating user-generated content
Email campaign management using A/B testing
Social media management/engagement
Mastery of Adobe Creative Suite, especially Photoshop, InDesign, and Illustrator
Talented visual artist with an eye for style and design
Working knowledge of HTML and CSS, handy with a CMS